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Beyond.com - E-Commerce Creative Writer
Beyond.com
E-Commerce Creative Writer


Opportunity Number: 5375113
Location: King Of Prussia, PA US
Position Types: Permanent Full-Time
Industry: Media & Communication / Marketing & Advertising
Categories: Writers & Editors
Positions: Creative Writer
Salary: Competitive
Minimum Education: 4-Year College Degree



Beyond.com, the worlds largest network of niche career communities, has an immediate opening in our King of Prussia, PA office for an experienced creative writer to support the growth of our email marketing program. Candidates must have the ability to develop high-impact email content and optimize marketing email and other campaigns to drive our brand and increase lead generation opportunities for the business. This candidate will report directly to the Vice President of Marketing & Communications.

The ideal candidate will be a talented writer that takes a creative, action-oriented approach in their communications to deliver effective messages and achieve maximum results (opens, clicks, registrations, etc). They will also be expected to make decisions about timing and type of email campaigns as well as provide ongoing optimization recommendations. The position requires a forward-thinking individual who will challenge themselves and go the extra mile on a daily basis and contribute towards the growth of the organization.


Requirements:

A minimum of 4 years of creative writing experience in developing marketing content for a variety of online products and email communications.

Develop creative marketing concepts for new and existing business opportunities based upon company or client need or direction.

Understand interactive writing, online constraints and effective web and email communications.

Excellent research, writing, editing and proofreading skills.

Enforce and follow established guidelines to ensure high editorial standards.

Ability to tailor call to action messages to different market segments.

Ability to integrate content and graphical elements created for print campaigns to email newsletter campaigns for fluid and consistent message and branding.

Understanding of best practices in email messaging and spam regulations.

Experience in applying analytic insights to business practices to improve marketing campaigns and results.

Evaluate the effectiveness of online programs in relation to marketing objectives, financial performance and the competitive environment.

Excellent communication skills able to interface and work well with others across the organization to define projects & access data required to complete projects in a high speed environment.

Strong organizational skills with the ability to be self motivated and handle numerous projects simultaneously; with a great attention to detail, urgency, focus and discipline.

Bachelors Degree in Marketing, Communications, Creative Writing, Advertising or English.

Savvy online marketing experience and/or HTML development skills a plus.




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