Beyond.com - Paid Search Specialist
Beyond.com
|
Paid Search Specialist
| |
Opportunity Number: |
5655390 |
|
Location: |
King Of Prussia, PA US |
|
Position Types: |
Permanent Full-Time |
|
Industry: |
Marketing & Advertising |
|
Categories: |
Marketing |
|
Positions: |
Market Research Analyst, SEM Specialist, SEO Specialist, Statistician |
|
Salary: |
competitive |
|
Minimum Education: |
4-Year College Degree |
| |
The paid search specialist will be responsible for scoping,strategizing, setting-up and managing paid and organic search campaigns for Beyond.com clients across a number of different verticals.This role involves running integrated campaigns across both search disciplines and taking a strategic and holistic view of the search space in order to deliver premium results and maximize ROI for clients.
Requirements:
Job description:
- Develop an in-depth understanding of client business objectives and campaign history. -apply the above learnings to new and existing paid search campaigns -Implement,analyze, and optimize paid search campaigns -responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management,etc.. -generate and deciminate management reporting to ensure that everyone is aware of campaign performance trends. - expertly manage client and supplier relationships to maximize account goals - be confident in managing multiple campaigns , budgets,and cient spends and proactively upselling the above components when opportunities arise. -liason closely with SEO efforts to ensure that where appropriate we are maximizing our total opportunity from search. - recommend/or implement simple to complex on-page and content solutions to enhance clients visibility, traffic and rankings -create working campaign registers for weekly client meetings
Skills and qualifications:
- 3-5 years experience managing Paid and Organic Search campaigns for multiple clients - excellent written and verbal comunication skills - advanced Excel spreadsheet skills including pivot and Vlook tables - Strong math skills - detail and analytical characteristics - Adept at time management and prioritizing multiple tasks -experience with web analytical packages -On-line maeketing background with direct experience with large scale paid campaigns -knowledgeable in areas of SEM including SEO,page optimation,keyword analyses,paid inclusion,pay-per-click,ranking and site traffic measurement -expertise in optimizing, troubleshooting, reporting and maintaining paid search campaigns on all major search engines. - demonstrated ability to respond to customers and internal constitients in a competent and professional manner
|
|