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Beyond.com - Paid Search Specialist
Beyond.com
Paid Search Specialist


Opportunity Number: 5655390
Location: King Of Prussia, PA US
Position Types: Permanent Full-Time
Industry: Marketing & Advertising
Categories: Marketing
Positions: Market Research Analyst, SEM Specialist, SEO Specialist, Statistician
Salary: competitive
Minimum Education: 4-Year College Degree



The paid search specialist will be responsible for scoping,strategizing, setting-up and managing paid and organic search campaigns for Beyond.com clients across a number of different verticals.This role involves running integrated campaigns across both search disciplines and taking a strategic and holistic view of the search space in order to deliver premium results and maximize ROI for clients.

Requirements:

Job description:

- Develop an in-depth understanding of client business objectives and campaign history.
-apply the above learnings to new and existing paid search campaigns
-Implement,analyze, and optimize paid search campaigns
-responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management,etc..
-generate and deciminate management reporting to ensure that everyone is aware of campaign performance trends.
- expertly manage client and supplier relationships to maximize account goals
- be confident in managing multiple campaigns , budgets,and cient spends and proactively upselling the above components when opportunities arise.
-liason closely with SEO efforts to ensure that where appropriate
we are maximizing our total opportunity from search.
- recommend/or implement simple to complex on-page and content solutions to enhance clients visibility, traffic and rankings
-create working campaign registers for weekly client meetings

Skills and qualifications:

- 3-5 years experience managing Paid and Organic Search campaigns
for multiple clients
- excellent written and verbal comunication skills
- advanced Excel spreadsheet skills including pivot and Vlook tables
- Strong math skills
- detail and analytical characteristics
- Adept at time management and prioritizing multiple tasks
-experience with web analytical packages
-On-line maeketing background with direct experience with large scale paid campaigns
-knowledgeable in areas of SEM including SEO,page optimation,keyword analyses,paid inclusion,pay-per-click,ranking and site traffic measurement
-expertise in optimizing, troubleshooting, reporting and maintaining paid search campaigns on all major search engines.
- demonstrated ability to respond to customers and internal constitients in a competent and professional manner




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